The X-Clean Story

Everyone needs cleaning products, and at XClean we believe in effective, eco-friendly solutions high on quality and reasonable on price.

X-Clean began life in 2000 with a simple idea.

We wanted cleaning to be easy, with no need for nasty chemicals or packaging waste.

From this idea, extensive product testing delivered the first X-Clean product – Xtreme Clean.

Soon enough, we had orders, and customers kept coming back for more.

Here was a 100% natural Citrus cleaner that knocked the socks off regular supermarket cleaners for cleaning power and price.

Since those early days X-Clean has evolved into New Zealand’s leading supplier of niche cleaning products.

Xtreme Clean’s initial success inspired further quality cleaning products, including Doo Away, Sure Thing, and Power Grit.

The arrival of this new product range prompted a rebrand in 2011 as part of initiatives led by our current owner John Whyte.

That’s when Xtreme Clean became X-Clean, and a range of great products united as one.

Our label may have changed over the years, but our products still feature the same exceptional formulation that exceeds expectations time and time again.

We’re committed to eco-friendly practices that keep New Zealand clean and healthy.

That’s why all our packaging is recycled, our containers are recyclable, and our products are made from natural ingredients.

X-Clean believes in quality cleaning products that make life easier.

Xtreme clean original label

Xtreme Clean how it used to look in the early 2000s

A Word from John Whyte

Clients know me as a cheerful guy with a passion for delivering exceptional customer experiences. I’m here to make everyone’s cleaning easier. That’s been my approach since the beginning when I spoke with my first prospective customers, and this couple are still using Xtreme Clean today.

At X-Clean, we prefer the personal touch, which is why your queries won’t end up lost in a call centre. When you call 0800 366 292, you’ll get my happy voice on the phone, and I’m always ready to offer sound and practical advice on your cleaning problems.

In 15 years, I’ve tackled every stain under the Sun, from everyday household marks to commercial grime, all the way up to specialist jobs like removing fertilizer residue from helicopter windscreens – and more.

Whatever your cleaning headache, it’s likely I’ve seen it before. Every X-Clean product solves specific problems, and I’m always happy to supply answers and recommend strategies.

In the past, easy cleaning meant blitzing the grime with any available chemical cocktail. What X-Clean shows is how cleaning your home or business doesn’t have to harm the planet.